How we can help change the book distribution world

Here is a copy of the post I just submitted to LinkedIn, Books and Writers Group.

In a previous LinkedIn discussion (Book Distribution in a Changing Industry) I asked a question about alternate distribution models that might work with my novel (see www.entospress.com).

Among the comments in that discussion, Blaine Loomer suggested that I check out wubbit.com. Because I am particularly interested in supporting independent bookstores rather than the "big boxes," I asked for some information about bookstores that had already signed on to wubbit. I understand perfectly well why he didn't reveal store names at that time (good boundaries, Blaine.)

I have just signed up with wubbit and I want to tell you why. (I am sharing this completely on my own - I receive no benefit from publishing these comments beyond potential book sales.)

I have a strong interest in seeing the development of some new distribution models - like wubbit. Of course, I wanted to see that wubbit was already wildly successful before I invested my hard-earned $36. But then in my research, I discovered a dilemma that is facing wubbit, and perhaps any other start-up. You see, I wanted to know that there were lots of bookstores just waiting to hear about MY book.

Then I realized that bookstores might want to see that there were already thousands of books available at wubbit before they jumped in. Of course, now you see the dilemma. So I decided that I could only take responsibility for my part of the picture. If I am truly committed to the development of more flexible distribution models, then I must be willing to support companies that are trying to do just that.

I decided to finish my sign-up at wubbit before writing to all of you. I want you to know that I have used my $36 not only to make "Community of Promise" more available but to support the transformation of the industry as well.

If you also desire to see the publishing/distribution industry's transformation, I hope you authors and small publishers will make your books available on wubbit, too. Just think how impressed all those independent bookstores will be when they see all our titles there. By the way, I also told my local indy about wubbit. I see this as a way to help one another be successful in this challenging market.

Let's all find even more ways to sell lots of books!

Wayne Gustafson

Truth in Fiction

Just in the last couple of centuries, certain vocal elements in the world of religion have promoted the idea that in order for religious texts to be authentic, they must be literally true. This relatively new idea causes people to look at these writings in a narrow way. For example, in the Hebrew scriptures such readers must accept or reject the reality of the serpent in the garden, the parting of the sea, or the collapse of the walls of Jericho. Or, to give a few more examples, in the Christian Scriptures they struggle with virgin births, healing miracles, or resurrections.

The inevitable upshot of this literalistic approach is to create a split between one-dimensional believers and reactionary atheists, largely because it leaves no room for complex or paradoxical (luke-warm?) understandings. So, the only remaining choices are to believe it all or reject it all. I know many people who practice a deep spirituality but consider themselves atheists, having rejected the full acceptance of the predominant religious view. Fortunately not all religion operates that way. Many religious traditions value the paradoxical in their search for deeper understandings of the truth.

For the sake of this post, I want to look at a similar potential dichotomy regarding fiction writing. Seen in a superficial way, fiction might simply be the product of the author's imagination with no relationship at all to truth. Some people caught in the literalistic perspective have also relegated "myth" to the ash heap of "perhaps interesting, but made-up stories."

Though I have studied theology for almost four decades, my recent experience of writing a novel based on the biblical Moses gave me some new perspectives on the "truth" of mystical revelation and on the qualities of relationship with divine spirit. I have come to believe that "Community of Promise" illuminates the truth, even though there is not one shred of historical evidence for most of the story.

I have been so impressed by the process, that I want to encourage everyone at least to read good fiction, or better yet, to write it. For the record, it is clear to me that fiction does not have to be overtly religious to shine the light of deeper understanding on human reality. We can be of great help to one another by using our fiction to illuminate hidden corners of truth that other approaches overlook.

Wayne Gustafson
"The Promised Land is within and among us."

Getting the Word Out

I suppose there are lots of reasons why people write and perhaps those and a few other reasons why people publish their writings. When I started writing "Community of Promise," I didn't think much about publishing. I had not set out even to be a novelist! I have been a minister and pastoral counselor/ psychotherapist for almost four decades, so naturally I have written countless newsletters and sermons. But a novelist? It never occurred to me that I might write fiction someday.

"Community of Promise" began with a single scene: Moses stands before the Jordan River, preparing to cross with the rest of the Israelites to inhabit the Promised Land - the goal of a lifetime. But he's having second thoughts. His people had learned so much in the wilderness about being a community that derived its identity from a very personal relationship with the God who had rescued them and chosen them, and from their shared experience of surviving out there for 40 years. Would they forget all they had learned when their focus turned to the business of exterminating the residents of Canaan, to property ownership and government? Moses feared exactly that outcome! And he decided he couldn't bear watching it happen to the people he loved.

From that germ of an idea, I got curious. What would Moses do if he felt the way I have described? Motivating me by that question, the story insisted on being discovered and written.

Now that "Community of Promise" is in print, the focus naturally shifts to the potential reader. Here is a question for you, dear potential reader, that I am now motivated to ask: "What if the Promised Land is more about quality of community than geography or ownership?"

If that question intrigues you, I invite you to read "Community of Promise" - and then, once you have read it, let me know how it has spoken to you. And, if you feel further motivated, invite others to read it, too.

Thanks,

Wayne Gustafson
www.entospress.com

My Commitment to Regular Posting

Greetings friends,

Since setting up this blog site, I have been consumed with ending my Interim Ministry position with The Park Church, Elmira, and beginning to reinvent my life. My last post was in April 2010.

Little by little I am identifying the specific commitments that are required for me to move ahead. (I am expanding my Pastoral Counseling practice, too, but I won't deal with that here – just the parts of my life that are related to marketing “Community of Promise” and preparing to write another novel.)

I commit myself to writing in this blog once a week. I found with my previous blog (hlc-at-park.blogspot.com) that if I succumbed to the temptation publish posts more than once a week then I would also be tempted to write less frequently at other times. Once a week seems to be a realistic commitment. I plan to publish on Wednesday mornings and will write that into my schedule.

Some of what I write will be updates on the process, but I will also write about issues raised in “Community of Promise.” So, if you have questions or issues that you would like me to address or that you would like to start a conversation about, use the comments feature below to begin.

For now, suffice it to say that I have sold 206 copies of the book.

Wayne Gustafson
“The Promised Land is within and among us.”